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February 13, 2015
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What Turns Buyers Off While Viewing a Home?

I ran across a good blog post on Ardell DellaLoggia’s blog listing, in David Letterman style, her top ten things that will make a buyer say “lets get out of here!!” when viewing a home.

I agree with her on most of it especially the number one item, odor.  Every home has a smell.  But what smells nice to some is offensive to others.  Keep this in mind as you light those scented candles when you leave the house for it to be shown. 

Which brings me to one thing not on Ardell’s list that I believe should be in the top 10, sellers who stay at the home during showings.  This can be the kiss of death for a viewing.  Buyers rarely feel comfortable with the seller following along during the showing or sitting out on the porch waiting on them to leave.  If the seller is not at the house when the agent arrives with the potential buyers then the buyer is much more comfortable.  They will spend more time looking and will not feel rushed.  They will look more closely rather than just glancing at the home.  They will ask more questions and notice much more which just might be what helps them make the decision to make the seller an offer.

So if you are selling or thinking about selling remember these points.  Put yourself in the buyers position and look at your home with new eyes.

February 12, 2015
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Why A Mortgage Loan might be your most important financial decision of your life

A lot of people make the assumption that buying a house is the biggest financial decision they will ever make. As a result they invest a lot of time to make sure that they are getting the perfect home. In truth the mortgage that you use to pay for that house is even more important, which makes how little effort most people put into finding the perfect mortgage a little bit worrying.

The main reason that a real estate mortgage will be the most important financial decision that you will ever make is that it is by far the largest investment you are likely going to make. We are constantly told that we need to make sure that we diversify our investments but when you take out a mortgage it becomes nearly impossible to do that. The mortgage will take up so much of your money that it will be by far your largest investment. That means that you have to make sure that the mortgage that you get is actually a good deal.

The other big reason that a mortgage is such an important financial decision is that you are going to have it for a long time. Most people will need thirty years to pay off their real estate mortgage. That means that you don’t have a lot of liquidity when it comes to the loan. If you make a bad choice you are going to be stuck with it for many years because there are not a lot of options for getting out of a bad mortgage. You may be able to refinance your loan but this is going to cost you a lot of money, it is much better to choose a good loan right from the start.

It is also important to keep in mind that a mortgage is the most expensive thing that you will ever buy. Most people assume that it would be their house but in reality you are going to pay more in interest than you do for the house. That means it really pays to shop around to make sure that you are getting the best rate.

It is probably a good idea to think about whether or not a house is a good investment at all before you commit yourself to a mortgage. It used to be assumed that it was always a good deal to buy a house. The last few years have proved that this is not the case. Make sure that you can afford the payments and that you have some leeway in the event that rates rise and your monthly payment goes up. If you are going to struggle to pay the bills it is probably not a good idea to buy the house at all.

January 23, 2015
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The Real Estate Market With Brudos Realty

Put Brudos Realty to work for you – a broker/owner who:

Will assist you in choosing a home – not just sell you a house
Will advertise your property for sale – not just the company’s image
Has in-depth knowledge of the San Francisco Peninsula
Has national connections that can put you in touch with well qualified independent brokers anywhere in the country

Brudos Realty is an active member of:

National Association of Realtors
California Association of Realtors
Peninsula West Valley Association of Realtors
R.E. Infolink (Multiple Listing Service)
Menlo Park Chamber of Commerce
San Francisco/Northern California RELO Metro Group
RELO – The Premier Relocation Network

Benefit from the expertise of Brudos Realty…

NEGOTIATE THE BEST PRICE
Having been trained in negotiation skills, Sammy has saved her clients thousands of dollars resulting in a win-win situation for both the buyer and seller.

EXPEDITE THE TRANSACTION PROCESS
On more than one occasion, Sammy has driven over 100 miles to expedite crucial documents in order to close the transaction for her clients in a timely manner.

ASSIST TRANSFEREES MOVING ANYWHERE
An award winning member of RELO – The Premier Relocation Network (a national referral of independent brokers), Sammy has met the needs of many relocating buyers and sellers both locally and nationally.

PROVIDE IN-DEPTH KNOWLEDGE OF AREA
A native of the San Francisco Peninsula, Sammy knows many of the nooks and crannies of the area. She has either listed, sold or prepared broker price opinions for properties from South San Francisco to Los Gatos.

NETWORK WITH REFERRAL SERVICES
In touch daily with lenders, pest and home inspectors, title companies and other services needed in the escrow process, Sammy refers clients to those who give only the best professional service.

January 22, 2015
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Selling your Home Tips

So, you need to sell your house but there have been very few viewings and no offers on the table. You’re at your wits end and desperate to sell – and the credit crunch is not helping. So what do you do?

Continue reading to find out just how to secure a sale in a market that’s at a virtual standstill.

1 Evaluate Your Position

If your house continues to be on the market for sometime, with little or no viewings, and little sign of an offer, it might well be worth taking it off the market for a month, sorting yourself out (see what we suggest below) and starting again, perhaps even with a new agent. This will give everyone a fresh approach to marketing the house.

If you are even thinking about trying to sell your home in a flat market, do not even start the ball rolling until you have read our tips below.

2 Be financially Aware

Ensuring that you are completely ready for things going wrong, make sure you are aware of all your finances. So line up your solicitor and get your mortgage and finances organised.

3 Get An Rafal Estate Agent’s Valuation

Start by calculating or even re-calculating your property’s value and what you may need to do to change that. This isn’t simply a case of getting at least three estate agents to come and do a ‘no obligation’ valuation – although you should do that first – you may need to do some maintenance, too.

4 Are There Repairs Needed?

Unsure about what repairs need doing? When the real estate agents come round to value your property, ask them to be completely frank about what needs changing or thrown out. Can they see flaws that could be changed easily, yet make a huge difference.

5 Be Ready For That Sale

Have the house 100 per cent sale ready. Declutter, consider putting some pieces into storage to make the house look bigger. It’s pointless spending a fortune on exquisite decor that may only be to your taste and not that of a new purchaser. Do spend money on basic repairs, ensuring your home is in good working order, and if your colour schemes are loud and individual, redecorate them with neutral shades. Make sure that the exterior of your property is clean and tidy- painting the front door or fence cam make a huge difference. Dress the front with tubs of flowers etc. It is vital that the house is clean.

6 Sort Your Home’s Kerb Appeal

First impressions are important, so check your kerb appeal: tidy the garden front and back, paint window sills and the front door, make sure the house number or name is visible. The view from all windows should be appealing. Rooms inside should be kept tidy (even when you’re not expecting a viewing- do not be surprised if people stop and have a good peer into your home to see if it might suit them).

7 Research The Local Market

If you have done any improvements since the last valuation, get the agents back again to value the property. Once you’ve got those valuations, research the market yourself for similar properties nearby, either through MLS, local property supplements or property websites,and find out what price they are selling for. If a similar house to yours on your street is on at $350,000, marketing yours at $345,950 (for example) could get you more viewers and a quicker sale.

8 Find Out What Homes Nearby Sold For

Then, research the actual house prices being achieved by these properties – This research will prove valuable, once you have received an offer on your home it will give you the ability to negotiate the amount.

9 Eye Up The Competition

Get an idea of the quality of the competition – what other properties are your potential purchasers viewing – how does your home stack up against these? Don’t forget, viewers will be comparing your home to every other one they’ve seen in the same price bracket, so aim to make yours the best.

10 Do Your Homework To Find The Best Agent

Although it’s tempting, don’t just pick the one offering the highest valuation, because there’s no guarantee they will get that price. Instead, compare fees, ask what they are offering, check testimonials and, importantly, check the contract – it may try to tie you to the agency for too long a period.If you decide not to go with one particular agent, be aware that you may still have to legally pay their fee. Bear in mind that if you go for multiple listings, you will be liable to pay more than one fee, so check the contract fine print.

January 18, 2015
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Our Real Estate Experience

Sammy Jeanson has always believed that trust is the keystone of business relationships. It was trust and client support along with the credo “bigger is not always better” that led her to establish Brudos Realty in 1982.

After working several years in real estate sales with larger organizations, she found that her niche was working with a few clients at a time and offering quality service, personal attention, excellence and accountability. As a former teacher, her patience, organization and administrative skills have translated very well to the real estate profession.

As an active member of the Silicon Valley Association of Realtors, Sally has served as chair or member of many committees including Professional Standards, Grievance, Public Relations and Education. She is also an active member of the San Francisco/Northern California RELO Metro Group and serves as an arbitrator for the California Association of Realtors.

An education major, Sally received degrees from the University of Colorado and San Jose State University. She spent many years in preschool, elementary, and college levels teaching and developing curriculum. Sally is an enthusiast of outdoor sports and has a passion for theater arts and opera. However, her greatest delight is spending time with her grandchildren, Tyson, Maddy, and Jackie.

January 14, 2015
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Why Work With Us?

When you work with Brudos Realty you benefit from our years of expertise…

NEGOTIATE THE BEST PRICE

Having been trained in negotiation skills, we have saved our clients thousands of dollars resulting in a win-win situation for both the buyer and seller.

EXPEDITE THE TRANSACTION PROCESS

On more than one occasion, we have driven over 100 miles to expedite crucial documents in order to close the transaction for our clients in a timely manner.

ASSIST TRANSFEREES MOVING ANYWHERE

An award winning member of RELO – The Premier Relocation Network (a national referral of independent brokers), we have met the needs of many relocating buyers and sellers, both locally and nationally.

PROVIDE IN-DEPTH KNOWLEDGE OF AREA

We know many of the nooks and crannies of the real estate market. We have either listed, sold or prepared broker price opinions for properties from South San Francisco to Los Gatos and San Jose.

NETWORK WITH REFERRAL SERVICES

In touch daily with lenders, pest and home inspectors, title companies and other services needed in the escrow process, we refer clients to those who give only the best professional service.